The opening is a decisive battle; the start is an all-out charge—Ensign Heavy Industries’s loader marketing team embarks on a new journey of hard work.

Spring arrives early in the New Year, and all things thrive through diligence. On the fifth day of the first lunar month, Ensign Heavy Industry held a launch ceremony themed “New Starting Point—New Journey—Fighting Hard for 345—Striving Toward New Goals.” Attending the event were Wang Jinhua, General Manager of Ensign Heavy Industry, along with senior leaders from the company and its business units, as well as all members of the loader marketing team.

At the deployment conference, Zhu Xiaoxi, Deputy General Manager of the Loader Business Division and General Manager of the Marketing Company, pointed out that the 2021 loader sales targets have been confirmed, and the sales tasks for each regional zone and each dealer have already been allocated. To ensure these targets are met, the Business Division and the Marketing Company have made relevant arrangements and plans. The purpose of holding this conference is to help the marketing team members who are setting out on their mission further clarify their goals. All team members are urged to stay grounded, keep their mission firmly in mind, turn their dreams into reality, and live up to everyone’s expectations. Frontline team members should strive wholeheartedly for business success, while those providing support behind the scenes must deliver the highest-quality, timely assistance and service—and also step up incentives for frontline personnel. We will offer substantial rewards to marketing team members who meet or exceed their sales targets, hoping that everyone can perform even better and surpass their targets.

The managers of each sales region have accepted their task targets and signed the responsibility letters. Subsequently, General Manager Zhu presented the flags to each sales region. Representatives from each sales region, accompanied by their teams, delivered vigorous oaths and expressed their firm determination to successfully achieve the 2021 task targets. Finally, Wang Jinhua, General Manager of Ensign Heavy Industry, delivered a concluding speech. In his remarks, General Manager Wang laid out a phased plan for the year 2021. He urged everyone to maintain passion and motivation at all times and to embrace the three “all-encompassing” principles. First, everything must be centered on sales targets. All employees should achieve a high degree of unity in thought and philosophy, with clear strategic planning, competitive positioning, and well-defined goals. Second, everything must revolve around marketing. Under the guiding principle of “customer-centricity and results-oriented approach,” all departments in the business units should continuously optimize and integrate their operations. All employees in the business units should provide timely and thoughtful products and services. Third, everything must be driven by the market. In 2020, the marketing company empowered frontline market personnel fully, encouraging them to make bold decisions and make rational use of sales policies during the bidding process, thereby ensuring that targets are met. Finally, General Manager Wang encouraged and wished all marketing professionals to pursue their dreams with unwavering determination, traveling thousands of miles with the spirit of a horse, and to remain humble and diligent like an ox, achieving success in all endeavors.

The opening is a decisive battle; the start is an all-out charge. Our marketing warriors are fully prepared and brimming with energy, charging headlong into the market. Guided by the corporate spirit of “Self-Improvement and Pursuit of Excellence,” all Ensign employees are poised to embark on a new journey and jointly pursue innovative development.

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