“Quality” with High Aspirations, Intelligence for the Future | Ensign Forklift’s First New Product Launch Event Successfully Held in Ningbo

On September 26, 2021, Ensign Heavy Industry, together with its local distributors in Ningbo, Zhejiang, held a grand new-product tasting event themed “Quality for High Aspirations, Intelligence to Win the Future.” Attending the event were Wang Jinhua, General Manager of Ensign Heavy Industry; Liu Shixiu, General Manager of the Forklift Division’s Marketing Company; and Li Yan Kui, Head of the Marketing Management Department. Together with numerous existing and new customers from Jiangsu, Zhejiang, Shanghai, and other regions, they jointly sampled Ensign ’s new forklift models, analyzed and discussed the current state of the forklift industry as well as future development trends, and promoted the common development and progress of both distributors and Ensign Heavy Industry.

The meeting kicked off with a speech by General Manager Mr. Wang Jinhua.

Seize the Trend: Ensign Forklifts Gather Momentum and Set Off!

After years of dedicated effort and accumulation, Ensign Heavy Industry has continuously achieved breakthroughs in both products and markets, thanks to its strong core competitiveness. In terms of R&D, to drive innovative development within the industry, we have established an integrated product R&D and application engineering system centered around “Qingdao + Weifang.” On the manufacturing front, we boast the industry’s largest intelligent, single-unit manufacturing workshop and innovatively implement the OPF (One-Flow Production) model. All core components are manufactured in-house, providing robust support for our production and manufacturing processes. In the market, our nationwide distribution and marketing network has enabled Ensign to build a faster, more convenient, and more comprehensive sales and after-sales service system.

With the nation’s goals of peaking carbon emissions by 2030 and achieving carbon neutrality by 2060 now firmly established, winning the battle to safeguard blue skies has become a top priority. At the meeting, General Manager Wang stated: “Ensign Heavy Industry will closely follow the nation’s emission standards and proactively plan for Stage IV engines and pure lithium-electric products, providing customers with high-quality products that deliver even lower emissions and contributing our part to the nation’s development.”

In their address, the Ningbo distributor also remarked: “Looking back on 2021, it truly was an extraordinary year. Through this year’s collaboration, we’ve seen that the company has consistently kept a close pulse on the market, remained closely attuned to consumers, and continuously introduced market-oriented policies and product categories that better meet market demands. Guided by this market-driven approach, we’ve been able to stay in step with the company and achieve today’s accomplishments.”

Ensign Heavy Industry seizes current market trends, leverages its own channel advantages, and continuously upgrades and iterates new technologies and concepts. Rooted in both domestic and international markets, the company actively promotes an integrated eco-friendly approach that balances economic viability, environmental protection, and operational efficiency, thereby enabling its brand to break through and achieve upward growth.

Born with the “market” in mind—Ensign ’s new products empower cutting-edge markets.

At this tasting event, Ensign Heavy Industry launched its new-generation internal-combustion forklifts—the G Series—and electric forklifts—the E Series. While experiencing the meticulous craftsmanship of Ensign Heavy Industry, customers can more directly appreciate the product’s superior performance in terms of reliability, versatility, comfort, and energy efficiency.

Since the launch of the G Series and E Series, they have received widespread acclaim within the industry, and this product tasting event has once again drawn the attention of numerous observers.

The atmosphere at the event was vibrant and enthusiastic. The tremendous popularity generated by the debut of the new products once again underscored Ensign Forklift’s strong market position. Both dealers and customers expressed great anticipation for the new models. By closely examining the products and taking them for test rides and drives on-site, they were able to personally experience the outstanding performance of Ensign Forklift’s new offerings.

Customers at the scene rushed to snap up the machines. Mr. Wang, who had purchased equipment from Ensign Forklift several times before, had been eagerly anticipating this product showcase. Right on the spot, the first forklift was delivered, instantly sending the atmosphere into a frenzy. From his initial introduction to Ensign Forklift all the way through his in-depth exploration of its features, Mr. Wang has been consistently impressed by its intelligent configurations, powerful performance, comfortable driving experience, and warm after-sales service. Because of this, he said that attending this product showcase was, on the one hand, an opportunity to share his experiences and impressions of using Ensign products with new and old friends from various regions; and on the other hand, it allowed him to get a firsthand look at Ensign ’s latest offerings and lay the groundwork for long-term, deepened cooperation.

Confidence stems from strength, and high-quality products are a powerful tool for companies to expand into new markets. The launch of this new product will serve as a catalyst for Ensign ’s further development in the forklift market.

Stay true to our original aspiration and work together for a win-win future.

“Quality” stands tall, and intelligence paves the way to the future. As a key driving force behind the future development of forklifts, Ensign Heavy Industry will remain true to its corporate vision—“dedicated to building the most trusted brand in the industry”—stay committed to our original aspirations, continuously explore ways to deliver even higher-quality and more comprehensive products to consumers, consistently meet customers’ increasingly diverse needs, and promote the sustainable development of the forklift industry. Together with our distributors and valued customers, we’ll forge a brilliant future!

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