02.09 17:15
New Track, New Journey, New Development | The 2022 Ensign Agricultural Machinery Launching Ceremony Was Successfully Held!
With the sound of war drums echoing through golden armor and iron horses, we set forth on our journey, racing against time! On the ninth day of the first lunar month, Ensign Heavy Industry’s Agricultural Equipment Division solemnly held a launching ceremony themed “New Track, New Journey, New Development,” sounding the battle cry for 2022 and mobilizing and deploying efforts to fully achieve the year’s sales targets.
Li Yanxuan, Vice President of Ensign Holding Group; Wang Jinhua, General Manager of Ensign Heavy Industry; Chen Mingge, General Manager of the Agricultural Equipment Division; Zhang Zhiying, CFO of Ensign Holding Group; as well as leaders from relevant departments of the Agricultural Equipment Division and all members of the marketing company attended the ceremony. The meeting was chaired by Cui Jinyong, Deputy General Manager of the Marketing Company of the Agricultural Equipment Division.
Go all out and vow to achieve outstanding results.
At the outset of the meeting, Chen Mingge, General Manager of the Agricultural Equipment Division of Ensign Heavy Industry, outlined the 2022 goals and tasks and conducted a flag-awarding ceremony for the major battle zones. In 2021, Ensign Agricultural Equipment demonstrated strong determination and proactive spirit, achieving remarkable results through product and operational innovations, thereby boosting the company’s overall performance. Chen Mingge emphasized that in 2022, all team members should further strengthen their confidence, stay firmly focused on their targets, carry forward the spirit of overcoming difficulties, take responsibility more seriously, refine their tasks, and carefully plan their work for the entire year of 2022 to ensure even greater breakthroughs!
Following that, Ding Tianpei, Director of the Marketing Business Department, together with market managers from each battle zone, made business commitments and delivered a resolute and powerful oath: “We vow to achieve our goals and fight for our honor—determined to accomplish the new objectives set for 2022!”
Sharpening our weapons and preparing our horses, we gather strength to reach the summit.
In active response to the company’s call for company-wide service-oriented marketing, Yu Huanlong, Deputy Director of the Agricultural Equipment Manufacturing Center, pledged on behalf of his team to closely focus on the core requirements of service-oriented marketing. He committed to providing comprehensive logistical support and assurance, offering robust service and product support to the frontline marketing teams, thereby laying the strongest foundation and providing the greatest impetus for achieving new breakthroughs and leaps in marketing performance, and fully realizing a transformative increase in 2022 production output.
Wear the armor and wield the sharp weapons, and create new glory once again.
Wang Jinhua, General Manager of Ensign Heavy Industry, delivered a speech and gave a keynote address. He pointed out that with the adjustment of national subsidy policies, shifting customer demands, and the transition to China IV emission standards, an entirely new growth trajectory has emerged. In 2022, Ensign Agricultural Equipment will fully implement the new development philosophy and build a new development pattern. Starting from strategically focusing on channels, products, policies, and brand promotion, we will innovate our marketing models. In the course of business advancement, we will achieve high alignment in manufacturer strategies and comprehensively enhance both product quality and service capabilities.
At the conclusion of the meeting, Li Yanxuan, Vice President of Ensign Holding Group, stated in his speech that in 2022, the Group had set clear growth targets—aiming to enhance marketing capabilities, product strength, and brand influence, while strengthening the three key pillars of organization, talent, and operations. He expressed hope that all team members across different operational regions would deeply understand and effectively implement these goals. He also emphasized the importance of focusing closely on channels, users, and marketing models to build robust capabilities, innovate marketing approaches, establish a competitive channel structure, and continuously elevate brand image and influence through strategic brand initiatives, thereby driving business growth.
With the east wind sweeping forth and sails fully unfurled, we’re brimming with bold ambition as we write a new chapter. Following the announcement of the deployment order by Chen Mingge, General Manager of the Agricultural Equipment Division, the marketing managers and trailers loaded with over 130 Ensign tractors slowly departed from the industrial park. Once again, the company has continued the strong production and business momentum established in 2021, securing an outstanding start to its 2022 operations. This bodes well for the Ensign Agricultural Equipment Division, which is poised for a prosperous 2022 and soaring performance.
A New Track, a New Journey, and New Growth. In 2022, Ensign Heavy Industry will remain committed to the philosophy of “dedicating ourselves to building the most trusted brand in the industry” and continue moving forward with unwavering determination. With all employees united and fully mobilized, ready to unleash our full potential, and guided by market demands, we are confident that 2022 will usher in a brand-new chapter for Ensign Heavy Industry’s industrial sales market!
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