Service Across Thousands of Miles—Care Without Limits | Ensign Agricultural Equipment’s 2022 Service Quality Campaign Officially Kicks Off!

Dedicated to service, meticulous in quality. On the morning of March 23, 2022, the launch ceremony for Ensign Heavy Industry’s “Service Across Ten Thousand Li—Endless Care” agricultural machinery service quality campaign was held. Chen Mingge, General Manager of Ensign Heavy Industry’s Agricultural Machinery Division, attended the ceremony along with leaders from relevant departments within the division and members of the marketing team. Representatives from numerous suppliers—including Weichai Power, Yunyu Machinery, China National Offshore Oil Corporation Heavy Industry, and Guhe Transmission Technology—as well as distributors also participated in the launch event. The ceremony was hosted by Cui Jinyong, Deputy General Manager of the Agricultural Machinery Division’s marketing company.

Due to the impact of the pandemic, this launch ceremony will be held via a virtual conference.

At the outset of the event, Chen Mingge, General Manager of the Agricultural Equipment Division at Ensign Heavy Industry, gave instructions and fully affirmed the significance of holding this event. He pointed out that in recent years, the outbreak of the pandemic has impacted production and development across all industries; yet, Ensign Heavy Industry has demonstrated remarkable growth. The market share of Ensign tractors continues to rise, and these achievements are inseparable from the efforts of our dealers as well as the consistent care and strong support from our valued customers. Enhancing service quality has long been the driving force behind Ensign ’s continuous progress. At the meeting, General Manager Chen urged all service teams to put the significance of this event into concrete action—listening carefully to customers’ voices, addressing their challenges, gathering market insights, and promoting the Ensign brand. We must genuinely help customers resolve their most pressing issues and enable them to truly experience the latest achievements Ensign Heavy Industry has made in product innovation and service quality.

Cui Jinyong, Deputy General Manager of the Agricultural Equipment Division’s Marketing Company, provided a comprehensive briefing on this service-quality campaign from the perspectives of activity planning, organizational arrangements, and execution coordination. He emphasized that this campaign calls for close collaboration among the company’s team, supplier teams, and dealer teams—working together to empower customers. While delivering professional product services and tailored product solutions, participants are also encouraged to gain deeper insights into the market and fully meet customer needs. The principle of “market-oriented and customer-centric” must be consistently upheld throughout the entire process, enabling us to achieve even greater development in a dynamic and vibrant environment.

Subsequently, Chen Mingge, General Manager of the Agricultural Equipment Division of Ensign Heavy Industry, presented the flag. Ding Tianpei, Head of the Marketing Department, accepted the flag on behalf of the national service team, and then the company’s overseas representatives passed the flag on to the dealer and service teams. At the conclusion of the flag-presenting ceremony, Minister Ding, speaking on behalf of the national service team, took the oath: “Customer-centric, with customer satisfaction as our guiding principle…” This resolute and powerful oath embodies Ensign Heavy Industry’s confidence and determination in its nationwide service initiative.

During the conference, representatives from suppliers and distributors each delivered speeches and pledged to provide full support and active cooperation in areas such as parts, products, and quality, working hand in hand to achieve mutual success and a bright future!

At the conclusion of the event, as Chen Mingge, General Manager of the Agricultural Machinery Division, announced, “Soldiers, set off!”, Ensign Heavy Industry’s service fleet slowly drove out of the company, officially kicking off the “Ten Thousand Miles of Service—Endless Care” quality service campaign.

A journey of a thousand miles begins with a single step. The 2022 Service Quality Initiative of Ensign Heavy Industry has now set sail. Ensign Heavy Industry’s service team will rigorously adhere to the company’s service guidelines, employing comprehensive service approaches and highly skilled technical expertise to help more customers resolve their issues and delivering high-quality service throughout the entire initiative. We will repay each customer with even higher standards, stricter requirements, and more precise services, creating greater value for them!

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