A New Journey, a Fresh Start, and New Achievements—The 2023 Ensign Heavy Industries Business Annual Conference Concludes Successfully

2022 On December 26, the 2023 Business Annual Conference of the Forklift Division of Ensign Heavy Industry kicked off at the Ensign Heavy Industry Industrial Base, themed "A New Journey, a New Beginning, and New Achievements." Due to the impact of the pandemic, this year's business conference was held via a virtual cloud meeting.

Li Shiyong, Chairman of Ensign Holding Group; Wang Jinhua, General Manager of Ensign Heavy Industry; Dai Jicai, General Manager of Ensign Forklift Division and General Manager of the Marketing Company; Han Cunguo, Deputy General Manager of Ensign Forklift Division, along with leaders at all levels from the division and distributors from across the country, gathered virtually to comprehensively review the work of 2022, share operational achievements, jointly discuss future development strategies, and join hands in forging a new era of win-win cooperation.

This meeting summarized the forklift operations in 2022, provided an in-depth discussion on business strategies covering products, production, finance, and services, and laid out the key priorities for 2023. Additionally, outstanding distributors of 2022 were recognized and honored. The meeting was chaired by Li Yan Kui, Head of the Sales Management Department at the Forklift Marketing Company.

Strong Transformation, Precise Planning: Jointly Exploring the Future of Ensign Forklifts

At the meeting, Li Shiyong, Chairman of Ensign Holding Group, delivered a speech. Li Shiyong fully recognized the efforts and achievements made by the Forklift Division over the past year, and outlined an important blueprint for the future development of Ensign Forklifts. He emphasized: "We must continuously build up our strength and consolidate our foundations. Product quality is the best guarantee for a company to succeed in the market. We must remain steadfast in embedding quality throughout the entire development journey of Ensign Forklifts—producing high-quality products with solid craftsmanship and making strategic market moves based on timely insights. Only by focusing on the fundamentals of quality and service can we win over our customers and stay ahead in this rapidly changing market."

Han Cunguo, Deputy General Manager of the Forklift Division at Ensign Heavy Industry, delivered an operational analysis report on the forklift division’s manufacturing system and provided insights into the company’s medium- and long-term strategic planning. Since 2022, the international environment has become increasingly complex and challenging, placing significant pressure on both the forklift market and the logistics industry. The cumulative impact of multiple factors has plunged the forklift industry into a deep crisis, presenting numerous challenges to OEMs, the industrial chain, distribution channels, and customers alike. Amidst the overall downturn in the industry, Ensign Forklift, with the support and guidance of the Group, has defied the trend by embracing bold transformation and continuously enhancing its capabilities across four key areas: order management, manufacturing capacity, supply-chain capability development, and process quality improvement—thus strengthening its competitive edge.

Strong technology, emphasis on innovation, and proactive empowerment demonstrate our strength.

In recent years, driven by multiple factors—including market demand and technological advancements—under the nation’s strategic decision to achieve “carbon peak and carbon neutrality,” new-energy industrial vehicles have been rapidly developing, and the proportion of electric forklifts in use has been steadily increasing. Ensign Heavy Industry is closely following the country’s emission requirements and actively expanding its R&D efforts in both new-energy forklifts and internal-combustion counterbalance forklifts, making every effort to accelerate product upgrades and iterations.

During the presentation on Ensign Forklift’s new products and its 2023 development plan, Lu Wenwen, Director of the Forklift Technology Center, stated that in the face of the energy transition, Ensign Forklift will accelerate its pace of innovation and continue driving high-quality development through product upgrades. Taking full advantage of the rapid growth of the new-energy industry over the past few years, the company is developing new-energy electric forklifts that offer excellent cost performance and strong market competitiveness. Currently, Ensign Forklift has established a product portfolio covering internal-combustion forklifts ranging from 1 to 10 tons, battery-powered forklifts from 0.75 to 3 tons, pallet trucks, and reach trucks—including the entire K, H, and G series with a wide variety of models. At the same time, Ensign Forklift is redefining aspects such as powertrain matching, system tuning, ergonomics, energy efficiency, and safety strategies, comprehensively highlighting the products’ reliability, applicability, comfort, and energy-saving features.

Product quality is an issue that the Chinese industrial vehicle industry can never sidestep. During the meeting, Cao Mingyang, Head of Quality Management at Ensign Forklift, emphasized in particular that product quality is the lifeblood and soul of a company. In the face of ever-rising customer demands, it is especially important to ensure product quality while simultaneously meeting delivery deadlines. Leveraging the Group’s resource advantages and adopting a market-oriented approach, Ensign Forklift is accelerating its quality response and improvement efforts, coordinating among all departments to swiftly address market issues and drive product upgrades. By implementing quality penetration initiatives that cover the entire product lifecycle, Ensign Forklift is comprehensively advancing quality control and enhancement, thereby delivering high-quality products to its customers.

Subsequently, Dai Jicai, General Manager of Ensign Forklift Division and General Manager of the Marketing Company, provided a comprehensive summary and analysis of the forklift industry’s development in 2022, and laid out a thorough plan for the company’s business development direction and product strategy for 2023. The achievements Ensign Forklift attained in 2022 were truly encouraging, yet some shortcomings still remain. To effectively meet customer needs, Ensign Forklift will adopt a forward-looking strategy, efficient execution, and outstanding marketing efforts to secure victory in 2023—winning customers, gaining competitive edge, and capturing market share. Through strategic implementation paths encompassing marketing services, product innovation, manufacturing excellence, and management transformation, Ensign Forklift will continuously enhance its product and market advantages, striving to double its sales market share in 2023.

Unite our hearts, create outstanding achievements, and crown our partners.

Looking back, Ensign Forklift has continuously broken new ground in the market, defying headwinds to deliver a satisfying performance in 2022. The achievement of these outstanding results would not have been possible without the strong support of our extensive network of dealers. At the conference, we specially honored and rewarded the top-performing dealers of 2022. Dealer representatives shared their experiences and insights from past achievements, offering valuable strategies to help more partners overcome market challenges!

At the conclusion of the meeting, Wang Jinhua, General Manager of Ensign Heavy Industry, summarized the market situation. He stated that as pandemic restrictions gradually ease, both domestic and international markets will experience steady growth, and various industries will enter a new phase of rapid development. In response to continuously upgrading customer demands and intensifying brand competition, Ensign Heavy Industry will align with these development trends. While continually refining its product lineup internally, the company will focus on four key areas in the end-market: strengthening brand power, shifting toward greater customer-centricity, enhancing service capabilities, and bolstering the strength of its dealer network. By doing so, Ensign Heavy Industry will keep creating value for its customers and providing new pathways for high-quality market growth.

Our past sincere cooperation has laid the foundation for our joint journey toward a brighter future! Facing an increasingly complex market environment and the growing demand for high-quality development, Ensign Heavy Industry will adopt a brand-new posture, remain firmly market-oriented, focus on customer needs, deepen product transformation, and implement value-based marketing. With boundless enthusiasm and unwavering determination, we will continue to embark on a new journey of high-quality development.