06.21 16:48

ENSIGN Heavy Industry Launches Its “Heartfelt Service—Worry-Free All the Way” Service Brand; the 2025 Service Journey Sets Sail Again.

On June 21, the “Power Innovation, Service with One Heart” 2025 Yingxuan Heavy Industry Service Journey and the sixth season of the “Outstanding Technicians—Caring for China” campaign kicked off a new chapter. Attending the event were Li Yanxuan, President of Yingxuan Group; Yi Xiaoming, Deputy General Manager of Yingxuan Heavy Industry and General Manager of the Loader Business Unit’s Marketing Company; Ji Longkun, Assistant to the President of Yingxuan Group; Yan Yunqiao, Assistant to the General Manager of Yingxuan Heavy Industry and Executive Deputy General Manager of the Loader Business Unit; and Li Jiangtao, Assistant to the General Manager of Yingxuan Heavy Industry and Head of the Procurement Management Department, among other company leaders. Representatives from several key suppliers and distributors also attended the event, jointly witnessing the grand launch of the 2025 Service Journey.

With service as our sail, the journey of new-energy services sets sail once again.

During this “Service Across the Country” initiative, Yingxuan Heavy Industry continues to focus on “new energy,” with pure-electric and hybrid wheel loaders serving as the core of its field visits. The goal is to address customer pain points and effectively deliver service value. At the launch ceremony, Duan Jingxuan, Deputy General Manager of the Wheel Loader Division’s Marketing Company, emphasized the critical role of service value in marketing and brand building. He also pointed out that Yingxuan Heavy Industry is committed to establishing a comprehensive vehicle support system covering the entire product lifecycle, ensuring customers can enjoy worry-free use of their vehicles.

Service Commitment: Team Takes Oath to Demonstrate Determination

Yan Yunqiao, Assistant to the General Manager of Yingxuan Heavy Industry and Executive Deputy General Manager of the Loader Division, pointed out: Every service professional must possess a continuous learning capability. Driven by service excellence, we need to integrate resources from technology, quality, production, and suppliers to create a new, comprehensive, and multi-dimensional service model—ensuring that customers can shop with peace of mind and use our products with confidence.

Li Feng, Deputy General Manager of the General-Purpose Engine Power Division at Guangxi Yuchai Machinery Co., Ltd., delivered a speech as a supplier representative. Mr. Li stated: “We will do our utmost to provide comprehensive support, leveraging our professional team and advanced technology to work closely with Yingxuan Heavy Industry and successfully carry out this ‘Ten-Thousand-Li Service Journey’ event.” In his remarks, Zhang Hongsheng, General Manager of Weifang Yinggong Industrial & Trading Co., Ltd., a distributor representative, pledged: “We will strictly adhere to the company’s requirements and put Yingxuan’s service philosophy into practice through concrete actions. Together with Yingxuan Heavy Industry, we will move forward hand in hand and ensure that we complete our visitation tasks.”

Service empowerment drives a leap in industry value.

At this event, we officially launched the “Heartfelt Service, Worry-Free Experience—ProCare” service brand. This marks a key step for Yingxuan Heavy Industry in deepening its “customer-centric” philosophy and building competitive advantages in the new-energy services sector. It also represents another upgrade to Yingxuan Heavy Industry’s service system and serves as a milestone in the brand’s development.

Subsequently, Duan Jingxuan, Deputy General Manager of the Marketing Company within the Loader Division, presented the “Flag” to the service teams in each major region. Zhang Huayuan, Head of the Service Management Department, led the service visit team in taking a solemn oath: “Never forget our original aspiration, keep our mission firmly in mind, and put into practice, through concrete actions, our commitment to ‘Yingxuan Heavy Industry—worthy of great responsibility.’”

Unwavering dedication to craftsmanship, charting a new blueprint for service.

Li Yanxuan, President of Yingxuan Group, pointed out: “We must put our commitments into action with ‘speed, professionalism, high quality, and efficiency,’ safeguarding our customers’ efficient production. At the same time, we will continue to carry out the ‘Outstanding Skilled Technicians—Caring for China’ campaign, ensuring that our service skills and product technologies resonate in perfect harmony. Throughout the service process, we will uphold Yingxuan’s ‘Three Dare’ spirit, continuously enhance our products’ competitiveness, and further refine our service system. Finally, the President issued the call to action, and the service team set forth under the banner.”

The war drums are beating, inspiring everyone to forge ahead. With the grand launch of Yingxuan Heavy Industry’s 2025 Service Mileage Campaign and the sixth season of “Outstanding Technicians, Caring for China,” as well as the official unveiling of the “Heartfelt Service, Worry-Free Experience—ProCare” service brand, Yingxuan Heavy Industry will set a new standard for service characterized by speed, professionalism, quality, and efficiency. We are committed to ensuring the synchronized development of new-energy technologies and service expertise, guaranteeing worry-free vehicle use throughout the entire product lifecycle, and building enduring, value-driven relationships among our customers—thus jointly writing a new chapter in service for the new-energy era.

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