ENSIGN Heavy Industry’s Summer Customer Festival 2025 Kicks Off Grandly in Qingdao, Jointly Writing a New Chapter of Green Development.

 

On August 12, 2025, the Qingdao World Trade Center will bring together a gathering of outstanding talents, and Yingxuan Heavy Industry will... Pioneering New Horizons, Painting a Green Future For the theme The 2025 Summer Customer Festival kicked off with great fanfare. Li Yanxuan, President of Yingxuan Group, and senior officials from the loader business unit attended the event. The gathering also brought together over 150 key customers and dealer representatives from across China, who gathered on the shores of the Yellow Sea to witness Yingxuan Heavy Industry’s strategic layout and technological breakthroughs in the field of new-energy equipment manufacturing, and to jointly chart a new course for green development.

 

 

Rooted in culture, diversified manufacturing drives a global leap forward.

In the first segment of the event, Bi Xiujuan, Deputy Director of the Brand Communication Department at Yingxuan Group, provided an in-depth analysis of the company’s core DNA. As a comprehensive industrial group deeply committed to diversified development, Yingxuan Group has always been guided by... Guided by the corporate spirit of "self-reliance and relentless pursuit of excellence," Yingxuan Group has built a comprehensive value-chain system covering product R&D, intelligent manufacturing, and service ecosystems. Yingxuan Group places great emphasis on product upgrades and equipment enhancements, pursuing a development path that is resource-efficient and environmentally friendly. The development of new-energy loaders has particularly achieved a win-win outcome—balancing environmental benefits with economic gains. From being recognized as a “National Single-Item Champion in Manufacturing” to becoming a “Global Market Leader,” Yingxuan Group adopts a strategy centered on “diversified layout, intelligent upgrading, and a global perspective,” enabling Chinese brands to shine brightly on the world stage!

 

 

Empowered by technology, we are charting a green blueprint.

In his speech, Li Yanxuan, President of Yingxuan Group, pointed out that the construction machinery market is currently showing signs of stabilization and recovery, with new-energy loaders experiencing explosive growth. As a leader in new-energy loaders, Yingxuan Heavy Industry has taken the lead in the industry by establishing— A comprehensive layout spanning the three major technology pathways—fuel-powered, pure-electric, and hybrid. We’ve launched China’s first hybrid loader, the YX670HEV, as well as the world’s first methanol-hybrid loader. Our innovative “pure-electric + hybrid complementary solution” precisely addresses the diverse operational requirements across different scenarios, while simultaneously achieving breakthroughs in intelligent technologies such as smart cockpits and 5G-based remote control. Looking ahead, we will continue to deepen our efforts in upgrading new-energy technologies, empowering the industry’s sustainable development with high-quality products. Through this grand event, we aim to build industry consensus and jointly create a new benchmark for green and intelligent equipment.

 

Building the Foundation for the Market: Jointly Discussing the Future of New Energy

 

At Under the theme “Smartly Pioneering New Horizons, Greenly Painting the Future,” the insights shared by two distributor representatives vividly showcased Yingxuan’s strength. Wang Yihai, General Manager of Beijing Ruiyinglong Machinery & Equipment Co., Ltd., drew on ten years of deep experience to articulate the win-win approach of manufacturer-distributor collaboration: “From the technological upgrade from China III to China IV, to the product lineup ranging from fuel-powered to pure electric and hybrid vehicles, Yingxuan has consistently provided us with confidence through its robust quality and forward-looking technology.”

 

 

And as the era of new energy... The insights shared by Cheng Jianjun, General Manager of Luanzhou Fengwanhong Mechanical Equipment Co., Ltd., a rising star in the industry, offer even deeper, more timely perspectives. Facing demanding operational environments such as those at Tangshan Port and mining sites, he frankly stated: “Yingxuan hybrid loaders, with their unique advantages of ‘zero infrastructure modification plus all-scenario adaptability,’ perfectly address the pain points of high electricity costs and continuous, round-the-clock operations.” Since joining the company, Luanzhou Fengwanhong has leveraged its precise understanding of extreme working conditions—such as iron ore fines handling and continuous port operations—and, relying on Yingxuan hybrid products, achieved breakthroughs in both sales volume and reputation. The company has now established a comprehensive system comprising a “parts central warehouse + specialized service team,” providing robust support throughout the entire lifecycle of its loaders.

 

 

If the dealer’s practices are a microcosm of market development, then the genuine feedback from end customers serves as the best testament to a product’s true value. At the scene, Mr. Zhao, Chairman of a coal sales company in Shenmu City, began calculating on the spot. “Economic Benefits”: Each YX670HEV hybrid loader saves an average of 45% on fuel per day. Even in extremely cold winter conditions down to -30°C, it maintains stable operation. Drivers are eager to operate these machines thanks to the “powerful cab heating and improved operational efficiency,” making them a “powerful tool” for companies to reduce costs and boost productivity. “The shift from conventional fuel-powered equipment to hybrid technology isn’t just a matter of equipment upgrades—it’s also a leap in management philosophy,” summarized General Manager Zhao. His statement captures the core rationale behind why so many customers choose Yingxuan: using technological innovation to strike the delicate balance between environmental protection and profitability, and providing comprehensive lifecycle services to ensure sustained value creation.

 

“Heartfelt Service, Worry-Free Experience”: Yingxuan ProCare Service Strategy Upgraded

 

During his service commitment, Zhang Huayuan, Head of the Service Management Department, stated: This year, Yingxuan Heavy Industry has officially established... The “Heartfelt Service—Worry-Free Experience” ProCare service brand adheres to the service standards of “speed, professionalism, high quality, and efficiency.” By pooling resources and strengths across the entire value chain—from suppliers and OEMs to dealers—we ensure a worry-free driving experience throughout the vehicle’s entire lifecycle. We aim to provide our customers with a comfortable purchasing experience and peace of mind during use, thereby firmly establishing Yingxuan New Energy Services as a shining example in the industry.

 

Major Release: New lineup of new energy products makes its debut.

 

As the large-screen touch display lights up, The “New Energy Full-Product Series Launch Ceremony” has officially kicked off, with real-time specifications for nine new products now available—five hybrid models that strike a balance between power and fuel efficiency, and four all-electric models that achieve zero-emission operations, comprehensively meeting the needs of various scenarios including mining, ports, and municipal applications. Xu Feng, Director of the Technical Center of the Loader Division, then provided an in-depth product analysis, using live footage and data comparisons to vividly highlight the groundbreaking advancements of these new products in areas such as endurance and intelligent control.

 

 

Full of ceremonial flair: Strategic signing ushers in a new journey.

At the conclusion of the press conference, a solemn signing ceremony was held. Before the eyes of everyone present, representatives from the two client companies and group leaders jointly signed the strategic cooperation agreement. This signing marks... The mutual pursuit of “technology empowerment” and “demand upgrading” represents the synchronized resonance between “policy guidance” and “corporate responsibility”! It is precisely the signing of this agreement that marks another significant achievement of Yingxuan’s philosophy—“industrial innovation + maximizing customer value.” Yingxuan Heavy Industry will undoubtedly continue to deliver even more robust products and comprehensive, full-cycle services, thereby helping our customers achieve a leap in value!

 

 

Extended Experience: Deep Interaction from the Venue to the Field

As the strategic signing ceremony came to a successful conclusion, Yingxuan Heavy Industry has... The Summer Customer Festival, themed "Pioneering New Horizons—Greenly Painting the Future," came to a successful close. That afternoon, customers visited the site to sample prototypes and experience the robust performance of new-energy equipment. In the evening, an open-air banquet kicked off amid Qingdao’s sea breeze, bringing together manufacturers and customers to strengthen their cooperative bonds.

 

 

Proactive planning, leading industry transformation.

This event is not only a declaration by Yingxuan Heavy Industry showcasing its strong technological prowess and rich cultural appeal to the industry, but also a sincere commitment to embarking together with our partners on a journey across mountains and seas, jointly crafting a shared vision. As one attendee put it: “Yingxuan Heavy Industry is demonstrating through concrete actions that Chinese manufacturing not only can catch up with the world’s advanced standards but also lead industry transformation.” Standing at a new starting point, Yingxuan Heavy Industry will continue to write a green chapter in China’s equipment manufacturing, using innovation as its brush and responsibility as its ink.