Seeking new quality, leading opportunities, manufacturers share responsibility, and share glory

ENSIGN has won honors in the process of steady development. Now, standing at the starting point of a new journey, ENSIGN firmly holds the banner of innovation, focuses on the word "new" to improve quality, faces the market with the strategy of "change", and strives to seize the strategic high ground for future development, seeking continuous leadership and success.

On December 23, the 2025 ENSIGN Agricultural Equipment Division Business Annual Meeting was grandly opened in Weifang, Shandong. Li Yanxuan, President of ENSIGN Group, Ji Longkun, Assistant to the President, Chen Minge, Deputy General Manager of ENSIGN and General Manager of the Agricultural Equipment Division, brought the agricultural equipment management team and leaders at all levels to participate in the event with representatives of dealers across the country. This annual meeting focused on reviewing the marketing results of 2024 and clarifying the 2025 development blueprint. The meeting was chaired by Ding Tianpei, Deputy General Manager of the Marketing Company of the Agricultural Equipment Division.

Tempering the edge, glory blooming

In 2024, competition and opportunities are intertwined. ENSIGN and its dealer partners work hand in hand to innovate and break through.

At the meeting, President Li Yanxuan pointed out in his speech that in the past year, ENSIGN has forged ahead against the trend, anchored the intelligent, green and high-end strategies, achieved a double increase in product sales and market share, and new products have been widely praised. Entering 2025, ENSIGN will continue to increase investment, deepen innovation and research and development, intelligent manufacturing and brand promotion, optimize the layout of domestic marketing networks, accelerate the pace of globalization, create competitive barriers, build a win-win ecology of customer value, and strive to compete at the forefront of the industry. Adhering to the core values ​​of "integrity, openness, innovation and win-win", we look forward to working with dealers to face challenges and create a brilliant future together.

Chen Minge, general manager of the Agricultural Equipment Division of Envision Heavy Industry, made a keynote report, comprehensively reviewing the operation of each link of the business chain of Envision Agricultural Equipment in 2024, deeply analyzing the achievements and shortcomings of R&D, manufacturing, marketing and other work, and making a detailed judgment on the market in 2025. General Manager Chen emphasized that the focus of work needs to be closely aligned with the dynamic changes in the market situation and anchor the subsequent market action path. In addition, he once again emphasized the business policy of "establishing a business with precision and winning with quality", urging all employees to consistently defend quality and pursue excellence.

Focus on change and concentrate on the future

At the meeting, Cui Yuxin, director of the Technical Center of the Agricultural Equipment Division, proposed in the report on the product planning of Envision tractors that in 2024, Envision Agricultural Equipment will accurately capture market demand, efficiently meet customer expectations, focus on product upgrades, product improvements and new product development, and successfully introduce new products. In 2025, Envision Agricultural Equipment will continue its product differentiation competition strategy, empower quality leaps with technological innovation, continue to expand its market territory, and consolidate its brand influence.

Follow the general trend, adapt to changes, and move forward. Cui Jinyong, general manager of the marketing company of the agricultural equipment division, made a 2025 marketing theme report. Based on detailed data, Cui analyzed the quality of marketing operations. At the same time, from the perspective of channel terminal business operations, he elaborated in detail how to build and improve dealers' business operation capabilities in the current market environment, and provided dealers with a comprehensive and systematic guidance plan from the aspects of accurate formulation of marketing strategies, optimization and upgrading of operation processes, and continuous improvement of service quality. Finally, Cui clarified the specific goals of marketing work in 2025, and put forward detailed plans and requirements for the work of dealers, aiming to further improve overall performance and market competitiveness.

Zhang Ming, director of the financial business department of ENSIGN Group, made a financial report for 2025. In the report, Minister Zhang summarized the operation of financial loan business, and made relevant introductions to the optimization and promotion of subsequent financial products, giving full play to the role of financial products in alleviating customers' pressure to purchase machines and promoting product sales.

Sparks become torches, and we walk hand in hand

Thank you for your companions and go to the future together. The development of the agricultural equipment division of ENSIGN has condensed the hard work and struggle of the majority of dealers. In the past year, they have closely followed the strategy, shaped the new look of the brand terminal with practical work, and forged the medal of honor with performance.

In 2025, ENSIGN once again gathered strength to establish the third "Product Quality Advisory Group" to inject professional vitality into product quality breakthroughs and compose a quality chapter. This year, ENSIGN Agricultural Equipment hired eight quality consultants, covering various operating conditions, focusing on customer needs, product quality and optimization and improvement in three dimensions to promote product quality to a new level.

In 2024, ENSIGN has made steady progress and achieved breakthroughs in products, markets, services and other fields, which is inseparable from the strong support and help of many partners. At the meeting, dealers who performed outstandingly in the past year were commended, and at the same time, representatives of award-winning dealers shared their experiences on their achievements.

Bravely facing changes and challenges, ENSIGN and all dealer partners are full of confidence and firm in conviction, and are heading towards a new journey with all their strength, determined to create new glory for ENSIGN.

Strength guides, and a new journey begins

At this annual ceremony, dealer partners were trained on "New Media Empowers New Marketing". The course closely follows the efficiency of online marketing. Taking Douyin, Kuaishou, and Video Number platforms as examples, it details creative content and precise positioning to enhance product awareness and influence, and shares scientific investment strategies to help dealers grasp the market trends in the new media era and achieve online and offline marketing integration and complementarity. The content is detailed and very practical.

With core weapons, fearlessly win the new journey. The visit and tasting session planned for this annual meeting includes three major sections: on-site visits to tractor assembly workshops, detailed displays of precision parts, and in-depth tasting of prototypes. Let every business partner experience the excellent core competitiveness and technical strength of ENSIGN products up close and in all directions.

In the prototype product line exhibition area, a series of products customized for diversified agricultural scenarios are displayed, including but not limited to special models for greenhouse operations, orchard management, and paddy field farming, as well as heavyweight products that incorporate advanced power shifting technology and hybrid power systems. These exhibits span the two major series of tractors and corn harvesters, covering thirteen core product platforms, fully demonstrating the six core value points of high-end quality, comfortable experience, high-efficiency performance, low energy consumption, high reliability and intelligent control, and are committed to creating sustainable wealth value for every user.

ENSIGN actively responds to the national call for green development and strives to accelerate the green transformation of agricultural mechanization. In the hybrid product line exhibition area, the two hybrid tractors YX2604-7HEV and YX3004-8HEV have attracted much attention.

The journey is long and the clouds are high, and we dare to stand at the forefront and take the lead. Looking to the future, ENSIGN will work hand in hand with business partners, cut through the waves along the right direction, forge ahead, reach new heights in innovation and change, create new glories in forging ahead, and stride forward towards the goal of "committed to building the most trusted brand in the industry"!