Witness! The 2024 Ensign Agricultural Equipment “Service for Ten Thousand Miles, Care Without Limits” service quality campaign embarks on a new journey.

In 2024, the Yinxuan Agricultural Equipment “Serving Ten Thousand Miles—Caring Without Limits” service quality campaign embarks on a new journey.

Deeply committed to service and showcasing craftsmanship, we embrace our responsibilities and lay a solid foundation. On June 17, the Agricultural Equipment Division of Ensign Heavy Industry officially sounded the call for service, embarking on a new journey for the 2024 “Ten Thousand Miles of Service—Endless Care” campaign. Li Yanxuan, President of Ensign Group; Ji Longkun, Assistant to the President; and Chen Mingge, Deputy General Manager of Ensign Heavy Industry, along with relevant leaders from the Agricultural Equipment Division, attended this event. Representatives from various suppliers, dealers, and the service team also participated in the launch ceremony, jointly kicking off Ensign ’s high-quality inspection and service initiative. 。

Go far and expand without limits! This service quality campaign will last for two months and cover more than 20 provinces, municipalities, and autonomous regions across the country. Building on the successful models of previous campaigns, we’re infusing even more innovative elements. Our goal is to forge closer ties among service personnel, suppliers, and distributors through a more precise and clearly defined service mission. By focusing on customer needs, equipment usage, after-sales service, and spare parts requirements, we’ll strengthen the foundation of our customer relationships, enhance our service capabilities and brand influence, genuinely address customer pain points, create greater value for our customers, and ultimately realize our noble vision: “Dedicated to building the most trusted brand in the industry.”

At the outset of the event, Chen Mingge, Deputy General Manager of Ensign Heavy Industry and General Manager of the Agricultural Equipment Division, issued instructions and set forth requirements for the activity. Mr. Chen emphasized that this service quality campaign is a crucial milestone for the company to respond to market demands and enhance its service capabilities, and that the significance of this campaign must be fully realized. Guided by the principles of “speed, accuracy, and decisiveness,” we must effectively address customers’ challenging issues and genuinely integrate the spirit of service into every single work detail. With a strong sense of responsibility and mission, we should strive to reach new heights in customer satisfaction, ensure a comprehensive improvement in service quality, and contribute our part to rural revitalization.

Regarding “speed,” General Manager Chen emphasized the need to respond swiftly to customer needs, optimize service processes, reduce customer wait times, and ensure that every customer’s issue is addressed promptly. At the same time, the response time for parts must be fast—addressing customers’ urgent concerns and anticipating their needs before they even express them.

In terms of “precision,” General Manager Chen pointed out that it’s crucial to accurately grasp customer needs, precisely identify the root causes of problems, and provide targeted solutions.

“Fierceness,” on the other hand, signifies having determination and strength when tackling problems—resolving them once and for all. General Chen encouraged the service team to boldly confront issues, take responsibility courageously, and use their professional knowledge and skills to effectively address customers’ challenges, ensuring that problems are resolved at their root.

During the event, representatives from suppliers and distributors each delivered speeches, pledging to actively cooperate and provide full support in areas such as parts, product quality, and after-sales service. They committed to putting the slogan “Service Across Thousands of Miles—Endless Care” into practice, working together to deliver an even more comprehensive service experience for users. Together with Ensign and its customers, they will move forward hand in hand toward a win-win future!

The battle flag flies proudly toward the battlefield, as our troops forge ahead with unwavering determination to carry forward our glorious legacy. General Chen handed the first “battle flag”—a symbol of honor and responsibility—to Ding Tianpei, Deputy General Manager of the Marketing Company. This ceremony not only passed on the flag and the mission but also embodied the spirit and philosophy of service. With heads held high, Ding and representatives from the service team took turns passing the flag, demonstrating Ensign Agricultural Equipment’s unity and resolve. Engineer Cha Rijing, representing service personnel from across the country, solemnly pledged: “We will firmly uphold the company’s service philosophy, placing customers at the heart of everything we do and making customer satisfaction our guiding principle…” This powerful and resolute oath not only reflects our confidence and determination in delivering top-notch service quality but also further deepens and promotes our core service ethos.

On the second side, Ding Tianpei, representing the regional manager, presented the “battle flag” to the distributors. Each regional team then presented its own flags to its online distributors. As the distributors received the flags, they solemnly made a commitment to each and every one of their customers... Only by exchanging hearts with hearts and treating others with sincerity can we earn their trust and support. Ensign Agricultural Equipment will prove through action that our service team is the most trustworthy partner in the industry—and the firmest backing for our customers!

After the flag-awarding ceremony, Mr. Li Yanxuan, President of Ensign Group, delivered important instructions. He emphasized that the Group must steadfastly uphold the service philosophy of “Serving with Heart—Exceeding Expectations,” placing customers at the center and taking product quality as the cornerstone. It is crucial to deeply engage with frontline teams to fully understand and address customer needs, comprehensively resolve outstanding issues, proactively handle customer complaints, and ensure a systematic enhancement of the service capabilities of our terminal distributors. President Li further pointed out that distributors, suppliers, and the service team must actively assume responsibility and demonstrate Ensign Group’s strength and meticulous care through concrete actions.

With the exhilarating command, “Let’s set off!”, the leaders jointly burst the colorful launch balloon. As the balloon soared into the sky, the service engineers started the engines, and the vehicles began rolling forward with unstoppable momentum, officially kicking off the grand opening of the “Ten Thousand Miles of Service—Endless Care” quality-service campaign.

Ensign Agricultural Equipment will leverage its superb professional expertise as its spearhead and the Ensign brand’s service as its window, demonstrating the “customer-centric” philosophy through concrete actions. With thoughtful care and meticulous service, we will embark on a new journey of artisanal service and achieve a new leap in service depth.