06.22 11:05
Yingxuan Heavy Industry’s 2024 “Green New Power, Smart Connectivity for Worry-Free Operation” Service Journey is setting off on a new leg!
The journey spanning ten thousand miles is grand and magnificent, yet our original commitment to service remains steadfast and unwavering. On June 21, the Loader Business Division of Yingxuan Heavy Industry once again raised the banner of service, enthusiastically embarking on a new leg of its 2024 “Green New Power, Smart Connectivity for Worry-Free Operation” Service Journey across China, thus kicking off the fifth season of the “Outstanding Technicians—Caring for China” campaign. Attending the launch ceremony were Li Yanxuan, President of Yingxuan Group and General Manager of the Loader Business Division; Yi Xiaoming, Deputy General Manager of Yingxuan Heavy Industry and General Manager of the Loader Business Division’s Marketing Company; Yan Yunqiao, Executive Deputy General Manager of the Loader Business Division of Yingxuan Heavy Industry; Li Jiangtao, Assistant to the General Manager of Yingxuan Heavy Industry; Dong Liancai, Deputy General Manager of the Loader Business Division of Yingxuan Heavy Industry; and representatives from various suppliers.

At the outset of the event, Yi Xiaoming, Deputy General Manager of Yingxuan Heavy Industry and General Manager of the Loader Division’s Marketing Company, delivered the opening remarks and provided important guidance for the event. Mr. Yi emphasized that in 2024, the construction machinery industry is undergoing a period of profound adjustment, with greenization, smart technologies, and digitalization becoming mainstream trends. As a result, market competition is shifting toward a focus on products and services. Against this backdrop, it is essential to deeply implement the service brand ethos of “Heartfelt Service, Worry-Free Experience.” By putting products at the core and delivering fast, professional, high-quality, and efficient services, enterprises can enhance their market competitiveness and boost their brand influence—a path that is indispensable for success.

Following that, Yan Yunqiao, Executive Deputy General Manager of the Loader Division, delivered a speech. Mr. Yan pointed out that service is an essential component of any product and emphasized the need to integrate market demands with the characteristics of new-energy technologies. Guided by service, technology, quality, production, and service should be highly integrated to build a comprehensive, multi-dimensional service system. Finally, on behalf of the visiting team, Mr. Yan made a solemn commitment to the company: We will remain customer-centric, respond swiftly to customer needs, enhance customer satisfaction, and ensure the timely and high-quality completion of our visit mission.

During the event, representatives from suppliers and distributors each delivered speeches and pledged to actively cooperate and provide full support across all dimensions and at multiple levels. Together, they will pool the strengths of service personnel, suppliers, and distributors, accurately grasp user needs, and work hand in hand to realize Yingxuan Heavy Industry’s corporate vision: “Dedicated to building the most trusted brand in the industry.”


“Success need not be mine; yet when success comes, I will surely be there.” The company’s “battle flag”—a symbol of honor and mission—has been handed over to the soldiers setting out on their mission, signifying the company’s trust and support for those embarking on this journey. With spirited expressions and high morale, the soldiers have made vows that echo through the heavens. These vows not only reflect their unwavering conviction but also serve as a solemn commitment to our customers, embodying the spirit of Yingxuan’s service philosophy and corporate ethos.

After the flag-awarding ceremony, Li Yanxuan, President of Yingxuan Group and General Manager of the Loader Division, delivered important instructions. Mr. Li emphasized that Yingxuan Heavy Industry must continue to place products at the core, driven by marketing and service, and precisely focus on the new-energy sector to steadily strengthen its industry position as a leader in new-energy loaders. At the same time, service—the second lifeblood of any product—is a vital bridge connecting enterprises and users, and it holds profound significance for brand building and the development of core competitiveness. Professional service can allay users’ concerns about purchasing new-energy products, boost their confidence in these products, and contribute to the industry’s green development.

The bugle sounds—every soldier sets out on the march! The service personnel stride forward with resolute steps, and the service convoy starts its engines. The wheels roar to life, collectively signaling the official launch of the “Green New Power, Smart Connectivity for Worry-Free Hearts” service journey and the fifth season of the “Outstanding Mechanics—Caring for China” campaign.
On this new journey and at this new milestone, we will uphold our service philosophy of “serving with heart and exceeding expectations,” placing the user at the center of everything we do and striving to deliver fast, professional, high-quality, and efficient service. We’ll focus on upgrading our capabilities in new-energy services and building a robust talent pool for the new-energy sector, thereby contributing Yingxuan’s strength to accelerating the industry’s green and intelligent transformation.
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